This session provides an overview of the current buzz and practical knowledge needed to develop an effective game-based learning strategy. Two specific game development stories will provide insights; a construction industry association's initiative to create a project management game; and a nonprofit organization's release of an educational game into the online casual gaming community, resulting in 26,000 plays in three weeks. These two unique case studies allow for exploration of factors contributing to successful strategy, development and deployment plans in game-based learning for achieving association recruiting and educational goals.

Learning Objectives & Key Takeaways:
The attendee will be able to list practical resources and the information necessary to demonstrate the value of a game-based learning strategy to an Association board.,The attendee will be able to evaluate the reasons game-based learning projects have failed or succeeded.,At the end of this session, the attendee will understand the basic steps for game development and be able to compose a simple project plan for developing a game.