Guy will inspire you in your organization’s efforts to innovate. Mr. Kawasaki lays out the strategic steps to create new products and services by calling upon his experience with Apple, as well as his study of dozens of world-class companies. This presentation is ideally suited for those whose underlying purpose is to set new standards of excellence and change the world. Be challenged by Guy to change the way things are done at your organization, not simply by trying to do the same thing better. Learn to relentlessly absorb information from your environment, then spread that knowledge you've gained through your organization. Using Guy’s strategic steps, find out how your association can innovate to better serve your members.

Guy Kawasaki is a managing director of Garage Technology Ventures, an early-stage venture capital firm and a columnist for Entrepreneur Magazine. Previously, he was an Apple Fellow at Apple Computer, Inc. Guy is the author of nine books including Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way.