What if marketing and membership weren't separate silos? What if attracting and retaining members, even generating more attendance, were truly part of the culture, part of everyone's mindset and mission? Imagine everyone always on the lookout for ways to improve the members' experience and deliver on the promises made in promotion. . . without spending a boatload of money. With lots of creative ideas, examples, and tangible tools you will learn how to create better synergy and improve your bottom line.