Loyal customers/members buy six - 10 times more than other customers/members, they stay with you longer, and they refer more business to you. Use lessons learned from Malcolm Baldrige Award winners Motorola, Medrad, Lexus, and Ritz Carlton to increase your member recruitment and retention and move your best members beyond satisfied to loyal!

Learning Objectives & Key Takeaways:
Participants will learn proven techniques for achieving member loyalty and increase member recruitment and retention. These techniques will enable the participants to determine the specific services that members are interested in and will enable them to provide exceptional value to their members. These techniques are guaranteed to entice members to join, to fully utilize the association's services, to promote your Association to others, and to stay with you as members for a long time!,Participants will also learn important Keys for enabling members and staff to achieve their fullest potential including::1) Hardwiring Association Goals, 2) Cultivating Agility, 3) Improving Association Processes, and 4) Inspiring Employee Accountability and Commitment,Participants will have the opportunity to assess their capabilities to Ignite Member Loyalty and develop a personalized Action Plan to improve member loyalty and retention!