Explore the pitfalls and successes of using social media to promote your organization’s core mission. Determine how to select a technology platform that will successfully support your social media strategy and understand how your database can drive member interaction. Find out how one association failed at their social media efforts only to make a stronger comeback with a prosperous and profitable social media strategy.

Learning Objectives & Key Takeaways:
Provide a greater understanding of the challenges and opportunities related to implementing a social media strategy within your association,Learn the importance of carefully selecting a technology platform that will support the social media strategy you have developed, Understand the value of data you already possess in your database and how it can drive member interaction through social media