Need specific ideas on how to take your social media efforts to the next level? The next generation of social media tools enable members to not only connect with each other, but to stay current with their association's activities. Learn how the American Academy of Pediatrics leverages their AMS to create a tightly integrated online community that blends together all of their association's activities and increases engagement within the association.

Learning Objectives & Key Takeaways:
Learn how social media and online communities can be leveraged to create true support of your organization s mission.,Learn about the newest developments in social media technology for associations - including new methods for integrating with your association management system.,Learn the difference between traditional social networking and socially-enabling your organization s mission.