With the never-ending changes of new technologies and social media, how can you be sure your organization is using the right mix of communication techniques to reach your members and provide value? Walk away with the tools you need to conduct a communication audit to properly assess if you are using the right mix of print and electronic communication tactics, or if your efforts need some refining.

Learning Objectives & Key Takeaways:
How to conduct a Communication Audit to assess the appropriateness of your member communications a key member benefit, How to determine if your print/electronic mix is working or needs adjustments, Strategies for realigning communications to be in sync with member needs and association goals.