In 2009, Senator John Kerry announced legislation that would disallow companies receiving TARP funds "to host, sponsor, pay for conferences and events and pay for holiday or entertainment events." The political, media, and public outcry damaged consumer perceptions of sponsorship and the broader corporate sector. Join Gail Bower, author of How to Jump-Start Your Sponsorship Strategy in Tough Times, to find out what you need to do right now to preserve or solidify sponsor relationships and protect your sponsorship revenue.

Learning Objectives & Key Takeaways:
What the implications of proposed legislation effecting sponsorship will mean for your event, conference, or nonprofit operation,The challenges You'll face working with current sponsors and approaching new corporate partners and how to surmount them,How to increase your sponsorship program s value, enhance your operation, and demonstrate ROI