If it's easier to retain a member than to get a new one, why do associations put so much emphasis on marketing to new members? Examine how associations communicate with new members during their first year and the messages they use. Build a toolkit of ideas and chart your opportunities to regularly connect with—and retain—new members.

Learning Objectives & Key Takeaways:
Attendees will assess their own association's activities and learn from other participants about "connection" opportunities with new members, ultimately leading to higher member retention.,Attendees will learn simple marketing strategies to grow new member participation in association programs, events and services.,Attendees with build their own calendar of communication related activities that they can take back to their association and immediately begin to implement new strategies to connect with new members that will ultimately build retention.