From print to digital to social media, association publishing is change day by day in order to deliver enhanced value and remain relevant to members and the public. Join this interactive session to address the evolving publishing strategy, successes, and how to avoid pitfalls. Explore how Web 2.0 tools can be applied at an organization of any size and navigate your way through current trends to keep you one step ahead.

Learning Objectives & Key Takeaways:
Discover how associations are using Web 2.0 to enhance their publishing strategy and operations.,Learn about Web 2.0 resources and tools and how they have been applied in small, medium, and large-size associations.,Explore the pros and cons of digital publishing, how to design for a digital edition, and how to make the digital version pay for itself.