ASAE & The Center Annual Great Ideas Conference
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Improve Membership Marketing Results One Test at a Time
Track:
Tuesday, March 9, 2010
Program Code: 320
Date: Tuesday, March 9, 2010
Time: 2:15 PM to 3:30 PM EST
Location:
Colorado Hall D
SPEAKER(S):
Jeremy Griffin, CDM, account supervisor, Marketing General Inc.
Robert Heard, MBA, CAE, associate executive director, American College of Emergency Physicians (ACEP)
Description
Learn how ACEP streamlined their membership marketing strategy through testing and grew new memberships by 14% in one year. Leave with a five-step system for building effective testing strategies and 10 tips to increase your ROI. Don't miss this opportunity to learn how to significantly improve your membership marketing results!
Learning Objectives & Key Takeaways:
Identify the top variables worth testing,Learn how to design effective tests that produce actionable results,Leave with ten specific tips that will increase ROI