Session Information
2010 ASAE Marketing & Membership Conference
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Baked-In Marketing
Track: June 14, 2010
Program Code: 020
Date: Monday, June 14, 2010
Time: 11:45 AM to 1:00 PM EST
Location: Monet Suite IV
SPEAKER(S):
Margaret Core, CAE, Director, Sales and Marketing, Biotechnology Industry Organization
Steve Doran, MBA, Director, Membership and Marketing, National Association of College University Business Officers
Lindy Dreyer, Chief social media marketer, SocialFish, LLC
Kevin Holland, division VP, business operations & membership, Air Conditioning Contractors of America
Description
Listen in as senior-level association executives discuss the marketing DNA of their organizations. From organizational structure and product development, to data-driven decision-making and memorable creative, hear how these leaders are building a marketing culture at all levels in their organizations. Walk away with advice and suggestions that you can bring back to your own organization.


Audio Synchronized to PowerPoint
(Code: 020)
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