2010 ASAE Marketing & Membership Conference
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Branding in the Age of Social Media: 20 Ideas to Energize Your Organization
Track:
June 14, 2010
Program Code: 030
Date: Monday, June 14, 2010
Time: 11:45 AM to 1:00 PM EST
Location:
Monet Suite III
SPEAKER(S):
Frank Fortin, Communications Director,
Massachusetts Medical Society
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Frank Fortin has been communications director of the Massachusetts Medical Society since 1999, after previous career roles in journalism and public relations. He is responsible for the Society’s public relations and media relations activities, and all of the Society’s online communications activities, including its website, newsletters, and all social media activities.
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Sheri Jacobs, CAE, president & CEO, Avenue M Group
Steve Smith, CAE, executive director, American Academy of Hospice and Palliative Medicine
Description
Are you finding that your members and prospects are becoming less loyal and more difficult to reach? Even though you are probably using some of best, most innovative, and creative digital marketing, you may need to refocus your branding strategies and tactics. Learn which strategies are working today, how to build a loyal fan base, and walk away with 20 new ideas to energize your organization’s brand.