Many organizations are working on public awareness campaigns that require savvy marketing tactics to assess research, design and communicate. Learn from the Heart Rhythm Society’s newly launched public awareness campaign on Sudden Cardiac Arrest (SCA) which had the primary objective of correcting the misconception that a heart attack is the same as SCA. Hear the results and lessons learned from the campaign, and leave with a step-by-step guide that outlines how to develop a public awareness campaign, what marketing tactics are helpful to drive PR results, and how to establish the metrics to measure success.