Based on the book 199 Ideas: Membership Recruitment and Retention created by ASAE & The Center’s Membership Council, this session will elaborate on 10 tips from the book including retention, research, social media, direct mail solicitation and more. Using case studies, learn how to take fundamental strategies and apply them in a customized way to your association's needs. Be ready to share your marketing and membership tips so you can contribute to the body of knowledge in the 199 Ideas book. Leave with at least 10 tips you can implement tomorrow to expand your marketing.