In today’s economic climate some associations are finding that their market is shrinking, and yet as marketing and membership professionals we still need to keep our associations vibrant and growing. Examine a case study of a technology association that survived and grew in spite of Y2K, the subsequent ".dot.bomb" market collapse, and market consolidation. Hear the top 10 tactics that work when selling membership including how to leverage your board of directors, testing new markets, and CEO involvement.