Attendees now expect increased engagement and participation at face-to-face meetings; at the same time, exhibitors are demanding a higher level of engagement with attendees and a greater return on investment for their sponsorship dollars. In this interactive case study, the American Industrial Hygiene Association details how they are revitalizing their annual conference and exhibition, AIHce, to provide greater attendee engagement and interaction, while creating innovative exhibit and sponsorship opportunities. Explore how to engage in a strategic and systematic process to develop innovative ideas and institute change, and learn creative ways to facilitate exhibitor/attendee connections before, during, and after your event.