Attendees will be challenged to think out-of-the-box to deliver out-of -the box results in terms of developing creative and strategic ideas to increase their association`s brand identity and value, creating focused messages that truly differentiate their organization to build memberships and break through the "marketing barrier", understanding the rational and emotional elements of consumer behavior to increase member participation, revenues (dues & nondues), and member satisfaction …all while building a greater sense of community.

Sponsored by: Membership Section

CAE Domain 5: Programs and Services