Human behavior is driven by what other people do and how they are doing it. Benefit from the experience of others who have “been there, done that”. By implementing a Government Relations (GR) Peer Review initiative of their own, many organizations have figured out how to make their advocacy efforts more effective, by either having their peers assess their efforts or by establishing solid best practices. By using this positive form of peer pressure, you can gain immediate and valuable feedback and energy that will ensure success for your association and the members you represent.