Immediate crises, such as the tsunami in Southeast Asia, motivate people to give and to give a lot. Now that you have the money, what do you do with it? It can be difficult to take that support and turn it in to real life action on the ground. How do you get the money, goods or services to the people who need it? How do you mobilize volunteers, ship goods, track services and make sure that your efforts are accomplishing what the donors hoped you would do? How does crisis giving affect other fundraising efforts and strategic planning?