Session Information
Annual Meeting & Exposition 2005
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All for One: Integrating Marketing and Communication for a Better Bottom Line
Track:
Day 2 August 14, 2005
Program Code: 200
Date: Sunday, August 14, 2005
Time: 3:30 PM to 5:00 PM
Location:
Jackson AB
SPEAKER(S):
Mike Boa, director of communications and research, Casualty Actuarial Society
Clarke L. Caywood, Ph.D., professor, integrated marketing communications, Northwestern University
Kendal Frazier, VP, communications and PR, National Cattleman's Beef Association
Laurel Nelson-Rowe, managing director, American Society for Quality
Description
Discover the significant advantages of integrated marketing communications (IMC) and learn how to create a combined plan that capitalizes on the natural synergies between the two functions. Review examples of IMC successes from colleagues in trade and professional groups who are working with both traditional and new media.
| Audio CD and Online Handout $49.00 (Code: 200) | CD Audio (Attendees only) $14.00 (Code: 200) | |
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