Session Information
Annual Meeting & Exposition 2005
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The Product is Good Advice: How to Counsel your CEO
Track:
Day 3 August 15, 2005
Program Code: 340
Date: Monday, August 15, 2005
Time: 10:30 AM to 12:00 PM
Location:
Lincoln CDE
SPEAKER(S):
John Bailey, CAE, VP, Bostrom
Barbara Byrd Keenan, CAE, Executive Vice President, Institute of Food Technologies
Eileen Denne, CAE, VP, communications, American Society of Travel Agents
Moderator: Barbara Hyde, CAE, director communications, American Society for Microbiology
Bruce Savage, CAE, APR, VP, Manufactured Housing Institute
Description
Discuss the role of the Director of Communications and how that position can serve as a critical resource to the CEO. An expert panel will provide examples of why some communications professionals may struggle to rise beyond the tactical boundaries of the job, while others are valued strategists with the ear of the board and chief executive.
| Audio CD and Online Handout $49.00 (Code: 340) | CD Audio (Attendees only) $14.00 (Code: 340) | |
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