Female consumers are the chief purchasing officers of most U.S. households – including for traditionally male categories such as financial services, home improvement, cars, computers and consumer electronics. And women entrepreneurs have been starting seven-out-of 10 small businesses for the last decade. Plus, studies show that women in the workplace achieve superior skill ratings and deliver greater sales and profits. Smart companies are learning there’s a gigantic opportunity to beat their competition and strengthen their internal cultures by better understanding women. This presentation will give you a humorous perspective on the differences in male and female gender culture, eye-opening insights on their respective language and customs and plenty of practical “how to” pointers that will improve your results with your customers, interactions with your co-workers and even your patience with your spouse!