With more and more non-profits entering the marketplace, competition is fierce. St. Jude Children’s Research Hospital has evolved from a grassroots fundraising organization to the third largest health-related charity in the nation. But it didn’t happen overnight. Learn how St. Jude is evolving through the creation of national program initiatives and major corporate partnerships. What are the challenges charitable organizations will face over the next three, five or 10 years and what types of things can your organization do to motivate and capture a broader donor base?  Join us to hear the incredible story of this successful organization and look into the St. Jude crystal ball to discuss what the philanthropic landscape looks like in the future.