Session Information
Annual Meeting & Exposition 2005
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M&E Days: Research Tools to Help You Plan the Most Relevant Meeting
Track:
Day 3 August 15, 2005
Program Code: 440
Date: Monday, August 15, 2005
Time: 4:15 PM to 5:45 PM
Location:
Tennessee Ballroom Salon B
SPEAKER:
Carol Winn, corporate director of research, Gaylord Entertainment
Description
Elicit the information you need, whether it's qualitative, quantitative or anecdotal, to be sure that your meeting meets the needs of your members/customers. Discuss and determine the most effective combination of vehicles such as surveys, focus groups and interviews and learn how to interpret and analyze the findings for best results.
| Audio CD and Online Handout $49.00 (Code: 440) | CD Audio (Attendees only) $14.00 (Code: 440) | |
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