"If I only knew then what I know now" is a sentiment often expressed by association executives after launching a professional certification program. If you are thinking about starting a program or are already doing so, this eye-opening session will put you ahead of the game. Discover the lessons learned by associations that have recently created certification programs. Discuss whether certification is right for you and identify strategies for maximizing revenue. Examine staffing and outsourcing strategies, critical policies and procedures and successful marketing tactics.