A major mission of every association is achieving legislative success. This highly interactive session will use case histories to provide attendees with the tools needed to develop a media strategy to help get your bills passed. This includes how to shape news stories and editorials that will motivate the public and lawmakers to take positive action on behalf of your association. You will see how to work with lobbyists to develop key messages, and how and when to use related tools, such as targeted news bulletins, to reach and influence key decision-makers.