Without exhibitors, you’ll never attract your target audience! Selling space is probably the most important element of exhibitions, and this program will help you develop a sales plan with goals and strategies to guide you through the process. By the end of the day, you will: identify the differences between the selling and marketing processes; create a database to manage your sales efforts; create a unique selling proposition for your event; and develop an integrated marketing campaign for your event. Presented by Tradeshow Week's 2004 Showman of the Year!