As a strategist, Stan Slap has worked on branding and positioning for such companies as Microsoft, Patagonia, Oracle, Pennzoil, Espirit and others. Now you have a chance to hear his message. Stan believes that every organization sells two things: a product and a process, or service experience, that a customer undergoes to buy a product. An organization can’t claim to be branded; it has to be given it by its customers. Learn how to create brandable customer service as Stan shows you what works, and, surprisingly, what doesn’t.