Session Information
Annual Meeting & Exposition 2005
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Advanced Strategies in E-Marketing: It's Not Just for Communications Anymore
Track:
Day 2 August 14, 2005
Program Code: H27
Date: Sunday, August 14, 2005
Time: 3:30 PM to 5:00 PM
Location:
Canal BC
SPEAKER(S):
Mitch Eisen, chief information officer, Real Magnet, LLC
Richard Finstein, President, CommPartners, LLC
Description
This session will identify critical opportunities and applications managed through an effective e-communication program, using MagnetMail and NewsManager, ASAE’s sponsored e-marketing programs. You will discuss trigger-based messaging, data-driven content, deliverability, bounce management, subscription management and campaigns.
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