Does your association offer what your members really crave? Do they understand how to deliver what their customers really want? What are the disconnections between associations and members, organizations and customers? Our speaker will reveal the six disconnections between associations and their members, and draw parallels to the disconnections your members may be having with those they seek to serve. In addition, Scott will draw upon his enlightening material from his number one business bestseller, ALL Business is Show Business and discuss the importance of creating the kinds of experiences in our associations that our members desire.