"Meeting professionals make a living of communicating ideas and concepts whether to a board, members, exhibitors, sponsors, advertisers, or industry partners. Today’s meeting environment requires exploration of new ideas and ways of creating and delivering meetings and events. How many of those ideas actually get buy in and get implemented? Come explore with Chip Heath why “naturally sticky” ideas spread without external help in the form of marketing dollars, PR assistance, or the attention of leaders.

Chip Heath, professor in the Graduate School of Business at Stanford University and co-author of a book titled What Sticks: Why Some Ideas Work in the World and Others Don’t. The book will be published by Random House in January 2007.

Brought to you by the BrightSight Group"