This session provides insight on how a CEO views the membership director and how the two can work together for successful recruitment and retention results. When the CEO understands the role and importance of the membership director, it can create a synergy for cooperation and growth of the organization. At the same time, the membership director should also view the position as an essential rung on the corporate ladder. Learn to harness the position and skills of each and understand the ways the two positions can not only complement each other but also work together symbiotically towards the best outcomes for the association.