Session Information
Annual Meeting and Exposition 2006
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Marketplace Relevance and Promoting the Profession - A Case Study
Track:
Tuesday August 22, 2006
Program Code: 710
Date: Tuesday, August 22, 2006
Time: 3:00 PM to 4:30 PM
Location:
207
SPEAKER(S):
Joel Albizo, deputy executive director, Society of Actuaries
Karen Bresson, CAE, director, marketing & branding, Society of Actuaries
Description
Learn what it takes to successfully research, develop and implement a marketing plan. See how the SOA’s market research uncovered their members’ needs. Examine the process, steps and time involved in developing the plan and selling it to the board. And, understand what it takes to execute and deliver on the plan once you have buy-in from the board.
This session is a part of:
Audio CD and Online Handout
(Code: 710)
$49 USD - Your Price
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