Session Information
Annual Meeting and Exposition 2006
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AMC Pre-Conference Program: Branding Your AMC: Much More Than Meets the Eye
Track:
Non-Recorded Handouts
Program Code: 950
Date: Saturday, August 19, 2006
Time: 10:00 AM to 12:00 PM
SPEAKER(S):
Mark Engle, Director, IT eCommerce, Campbell Soup Company
Catherine Underwood, MBA, account executive, Association Management Center
Description
Branding is more than just a logo or the design of your website. It is a collection of perceptions and expectations associated with your company. Come learn how one AMC has strengthened and revitalized itself through a re-branding journey that encompassed the entire company in focusing on defining its future.
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