Wonder why everyone’s talking about the “M” word? Is it to be feared or embraced? Is it right for every association? Wrong for all? Right for some? How will you know? This no-holds-barred session explores instruments for determining your merger odds, measuring fits and misfits, avoiding the major traps, managing the issues, and designing the process. Leave with the tools to determine defensible criteria to go for it, or equally good reasons not to. Come prepared to work hard as you explore uncharted territory from unexpected vantage points.