This interactive session will feature three distinguished panelists from the for-profit and non-profit sectors discussing how their associations, companies, and individual members are doing more to serve the social good, and how this trend impacts the association industry. Throughout the discussion, the moderators will present results of a survey of 1,000 association executives on where our community stands with regard to social responsibility. Expect to be provoked, inspired, and moved to explore some of the real issues behind "doing good while doing well."