Annual Meeting and Exposition 2006 Session List
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Saturday August 19, 2006
In today’s association industry, marketing has become a crucial component for an organization’s success: it is essential that your association is market-focused. Acquire the ability to distinguish among four basic positioning or marketing strategies and why they are important.
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The book Governance as Leadership: Reframing the Work of Nonprofit Boards, recently published by BoardSource, provides a powerful framework for a new way to look at nonprofit governance. Join this distinguished panel of association executives and consultants to examine generative governance and what...
Do you feel pushed by a massive amount of information landing on your desk? Are you getting more e-mail than a person can seemingly handle? If you answered yes, you need to develop strategies for managing your paper load and reading time, while still staying current. Learn easy-to-implement tips ...
In today's competitive world, organizations need to innovate constantly, try new strategies to capture markets, and continually improve process and product. Learn how to embrace change and obtain the tools needed to prepare for and implement such change.
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To be a change agent in your organization whether you are the CEO, COO, or a staff manager, you have to get things done. And to get things done you have to exercise leadership. Learn how to lead by providing advice, expertise, alternatives for action, and by inspiring commitment.
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This session is a “primer” on association law geared towards smaller organizations, individuals who are new to the association field, and anyone who may need a quick “brush-up.” Topics covered include contracts, governance, antitrust, intellectual property, torts and self-regulation. This lively a...
How would you rate your ability to influence others in your association – staff colleagues, your board and members? Influence, both internal and external, need not correlate with rank, title, or responsibilities. Often, you need to create your own authority. How? By developing skills to improve the ...
HR is so much more than payroll, hiring new employees and posting ADA requirements. There are endless policy, procedural and legal questions that arise. Join us and gain valuable tools and references you can use on a daily basis, and learn what you need to know to keep your employees and your org...
Are you looking for creative ways to engage the next generation of leadership projects? Join board and staff members of "Spark the Wave," a new organization that teaches leadership through youth-oriented camps and seminars, as they demonstrate their techniques and approaches for engaging younger ge...
"Meeting professionals make a living of communicating ideas and concepts whether to a board, members, exhibitors, sponsors, advertisers, or industry partners. Today’s meeting environment requires exploration of new ideas and ways of creating and delivering meetings and events. How many of tho...
Mapping the Future of Your Association is a valuable tool that lends critical insight for the future of associations. Compiled by a research team led by Dr. Karl Albrecht, the 2005 ASAE & The Center for Association Leadership environmental scan collected and analyzed information using the strategic ...
Why is everyone afraid of conflict? Tension and frustration can result from unsuccessful conflict confrontation, but avoiding conflict can only make a situation worse in the end. This experiential session will identify the key skills and approaches necessary to overcome the hurdle of conflict avoi...
How you manage pivotal decisions shapes you and your career; shapes how others view you and the quality of your leadership; reveals your core values, and, as a result, sets precedent, shaping the culture of the organization. Based on interviews with 10 executive directors, five factors emerge as pre...
Associations and their members recognize the value of community and a sense of being connected. Members volunteer their time and resources to something they perceive to be worthwhile if they feel valued by that organization. Identify strategies to help you build community within your organization ...
The shift from hierarchical organizations to a more human-centered approach to providing value is an ongoing reality in the knowledge economy. As technology continues to accelerate the pace of change, collaboration is becoming the dominant means of creating new knowledge and value. Learn how forward...
Sunday August 20, 2006
Revenue Maximization is here to stay. What is it? And how can you make it something that works for you? See this “secret weapon” exposed like never before. For the first time, get the whole story on what RevMax is and how you can leverage this powerful tool to get what you need from a hotel. Hear ...
Conflicts of interest tend to be some of the thorniest legal issues faced by associations -- a virtual political minefield. And Sarbanes-Oxley has shed even more attention on this important area of the law. Yet failure to guard against conflicts, or to carefully deal with them as they arise, can spe...
Today, providing fast, efficient service is no longer enough for the customer—they seek to be engaged while being served. Highly responsive companies, such as Southwest Airlines and Walt Disney have shown that engagement is a secret to success and a key strategy in achieving higher customer satisfa...
If we are all supposed to be on the same team, why are there so often tensions between the national government relations efforts and state or regional efforts? How can non-profits work through these tensions to foster the cooperation and collaboration so integral to government relations success? T...
Youth represent not only the future generation of association members but also the next generation of leaders. How can you best prepare your younger members to take on this future challenge? How can a robust leadership program separate your organization from others? Hear about the experiences and l...
According to the Society of Certified Fraud Examiners, non-profits top the list of organizations reporting fraud. This session will provide guidance on effective internal control policies to avoid embezzlement and other fraud by identifying the warning signs.
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Successful marketing does not just involve communicating to members and potential members but is also a process that engages volunteers and staff at all levels of the association. Learn to leverage the variety of market research data that most associations have at their disposal but underutilize. L...
The Southern Association of Orthodontists (SAO) determined the profession needed to stop being blindsided by change. Using a futures learning process, SAO initiated a scanning, forecasting, scenario planning, visioning and goal-setting project to prepare for the future. What began as a regional ef...
Many volunteer programs are still focused on the long-term commitment tailored for the traditional volunteer of the 70s, 80s and 90s. Additionally, we find ourselves repeatedly tapping the same people – creating a sense that once a volunteer, always a volunteer. This is in direct conflict with what...
Whether you are just getting started or have years of experience negotiating hotel and convention center contracts, this session has something for you. Topics for hotel contracts include room block amounts, rate protection, room block attrition, food and beverage attrition, cancellation, and labor d...
Like our counterparts in the for-profit world, associations must develop business cases for new initiatives, especially when it comes to launching operations in other countries. Learn how to analyze international markets, align global initiatives with your organizational strategy, frame your offerin...
Before an organization can deliver on a brand or mission promise, it must first have a culture where promises are more than words. This highly interactive and engaging session will provide you with a proven promise management system. Discover how to unlock the power of the promise by learning and pr...
Today's marketing executives have at their disposal a wide variety of different communications media. How then should these different media be deployed in order to achieve desired results? With examples from both the association and for-profit worlds, this session discusses methods for planning yo...
Do you find yourself thinking about work when you’re supposed to be enjoying yourself with family or friends? Are you having trouble concentrating at work because things at home are draining your energy and diverting your attention? Burt Woolf will show you that you don’t have to trade off work an...
Do you know how to engage your members, stakeholders, and other strategic partners in interactive web-based presentations? Learn nine steps in planning a successful online event, incorporate interactive components to make your events more exciting, and discover how to avoid pitfalls during the plann...
As an association senior staff member, how much do you know about today's technology and how much do you need to know? Join us for this informative and interactive discussion of essential technology competencies for association senior staff. Get an overview of the major technologies such as social ...
Monday August 21, 2006 A.M.
Do you know what to ask for when obtaining a new CEO contract or negotiating changes in your existing contract? Do you know what determines executive compensation and benefits, and what is the best mix for you? Our panel will review the results of ASAE & The Center's most recent compensation and ben...
With over 35 possible tax code status offerings to choose from, it is easy to lose track of the ins and outs of each one. Do you know if your current exempt status accurately reflects your organization’s activities–and allows for them? Examine common tax exemptions (c3, c4, c5, c6, c7, c9) and eac...
You know you should have disaster plans, but do you? Does your plan include appropriate preparations for a pandemic flu? Join us for this session as we identify the components of an emergency plan and the unique differences and considerations for developing a pandemic flu response plan.
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For Small Associations: Effecting A Change In Governance for the Small Staff Associations
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More and more associations are going global, and it is crucial to understand how to work with partners of different cultures, languages and systems. Explore the keys to successful partnerships in Europe, Latin America, and Asia-Pacific.
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A marketing plan is an essential tool to put your association on the right track for attracting and retaining new members and stakeholders. Focus on the necessary steps for creating an effective marketing plan.
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Association relevance is a hot topic. The electronic recruitment industry and for-profit job boards are gaining the hearts, minds, and pocketbooks of your members and corporate sponsors. This development is one of the largest threats to association relevance. Learn how to build a successful on-line ...
Why does an association need a physical office when you have e-mail, faxes, FedEx, instant messaging, shippers and a host of vendors to provide services? Why do you need staff beyond the executive director when you can outsource everything from event management to making copies? Join executive dir...
With media reports of bribery and lobbyists buying Congressional influence through campaign cash, trips and other gifts, this session is a “must-attend” for anyone who deals with political action committees (PACs) or lobbying. Topics include federal and state laws governing PAC solicitations and com...
Raising dues is something every association executive tries to avoid. But what if your by-laws demanded a full-association vote of approval before dues could change? Would you ever get an increase passed? Discover how the Association of College and Research Libraries did their homework, made calc...
In today’s increasingly borderless world, organizations must cater to a global audience. However, international members have different needs, motivations and expectations that need to be addressed to successfully serve and attract them. Gather insights and hands-on recommendations on the most effec...
Is your association ready to launch a certification program? Learn the risks and liabilities associated with certification programs and discover how to maximize the benefits and assess the many key factors to consider.
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Whether you’re concerned about risks related to new member services or investments, coping with rapidly escalating premiums in your insurance program, or ramping up a new certification program, a thoughtful risk management strategy can provide answers and protection. This workshop will present a fra...
Until 1978 few articles about ethics made the pages of the Harvard Business Review. Today every issue carries at least one article on the subject. When did this shift occur? Did the HBR lead the change or follow it? What are the trends in these articles and who are the major thinkers that are deali...
Monday August 21, 2006 P.M.
Accountability has become paramount in today’s business environment. The intent of Sarbanes-Oxley (SOX) was to mandate business to operate openly and responsibly and to avoid conflicts of interest. Learn areas where your association may be impacted by SOX legislation and mandates. Hear from indust...
This session provides insight on how a CEO views the membership director and how the two can work together for successful recruitment and retention results. When the CEO understands the role and importance of the membership director, it can create a synergy for cooperation and growth of the organiz...
The costs of an ineffective or dysfunctional board are immeasurable. The value of an exceptional board is priceless to the operation and success of your organization. Examine the results of the latest research from the nonprofit and for profit sector on what distinguishes exceptional boards from th...
The intensifying effects of globalization, complexity, demographic shifts, and demands for customization are transforming the environment in which associations operate. In this session, we will discuss the impacts of these four long-term trends on associations and explore specific strategies associa...
You've planned your conference and are aiming towards success. You are working with volunteer content leaders and professional speakers, but now what? Learn the key elements in training your speakers to be on message, interactive and engaged with your audience so their session and your conference ar...
Identity theft in the workplace has become a major concern, especially with the complexity and cost of protection and recovery continuing to increase. In addition to losing productivity and reputation with every theft, organizations face a crisis of exposure and liability with new laws and legal pr...
Going international with your association requires well-developed strategy and research. In this session, you’ll explore a process for developing your strategy, including developing relationships in your target areas and engaging your board and volunteers as champions. Learn first-hand from ARMA I...
As an executive of a small (under 10) or micro (fewer than five) staffed association, you are faced with challenges requiring broad knowledge and a broad skill set. Governance, membership, insurance coverage, technology and time management are typical challenges you'll face. This interactive sess...
Mix a big helping of board leadership with an extra portion of committed staff, stir in strong communication, a pinch of tenacity, and a dash of never passing up an opportunity. The result has been a recipe for fundraising success for the American Association of Orthodontists Foundation who has rais...
How do you make the most of your media exposure? How do you craft an interesting and relevant message and make your advocacy efforts media worthy? Straight from the source, you will hear about the general do’s and don’ts of working with reporters, learn how to create a strategic media plan, gain a...
Many associations demonstrate their commitment to quality by offering certification or accreditation programs. Proper diligence and procedures are essential to the success of both the credentialing program and organization. This comprehensive session will explore the credentialing process from sta...
What does it mean to lead with authenticity? What happens to you and others when you leverage personal strengths in professional roles? Join other participants on a journey into using your authentic self, the total person, to uncover new energy and dynamics with your leadership role, and, encourage ...
Do you know how to make your investments work for you? Learn about the various types of alternative investments including hedge funds, their risks and rewards, and how to incorporate them into a traditional stock and bond portfolio.
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Tuesday August 22, 2006
Boards of Directors are complex organisms that can get into trouble when there is a lack of trust or authenticity within the board, between the board and CEO, or between the board and association members. What are the warning signs when a board is getting into trouble, how can trust and authenticit...
This is high energy self-help that works. We’ll use real science, real experience and real fun to help you beat the stress of life on the road. Can you do it? You bet!
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Managers who are aware of communication styles are more likely to succeed at their jobs than their peers. In this session, you’ll learn a powerful, easy-to-remember model that will support all facets of your career including managing, selling, fund raising, teambuilding, and building morale. You’l...
An innovative culture can help organizations generate long lasting success. Is your organization prepared to take on the innovation challenge? Drawing on the experiences of a broad range of associations, this session will explore the characteristics of association board and staff cultures that fost...
Have your association’s activities fallen by the wayside? Is your membership stagnant or declining? If so, you need to objectively evaluate your organization’s health. Address 10 key questions, the answers to which can help you determine the best remedies for your problems and learn how to gain your...
You appear harried and out of control. You often miss deadlines, arrive late for meetings, don't respond to e-mails and don’t return phone calls on a timely basis. Your excuse: you're very busy. But is your busy image helping or hurting you? Creating an organized image will help you be seen as some...
Traditionally, chapters have been the core component model for members’ engagement. With technological advances, time at a premium and younger members with new demands, some associations are taking innovative steps using components to fuel member engagement. The Michigan Association of CPAs elimina...
Learn what it takes to successfully research, develop and implement a marketing plan. See how the SOA’s market research uncovered their members’ needs. Examine the process, steps and time involved in developing the plan and selling it to the board. And, understand what it takes to execute and deli...
Based on the American Bar Association?s ?Guide to Nonprofit Corporate Governance in the Wake of Sarbanes-Oxley? this session will identify the ten general principles of corporate governance emerging from the Sarbanes-Oxley Act, which are worthy of consideration for the governance of all non-profit o...
Now more than ever, having an organizational fundraising philosophy and effective tactics is critical. What will you do when your PAC reaches a plateau? How do you raise corporate soft dollars for political activities without cross-pressuring donors? Moving beyond such fundraising methods as dues...
Are you ready for transformational experience that will open up your leaders' minds and show them how to think about leadership in a new and different way? Come and learn how they can release their leadership brilliance and be inspired to be authentic individuals who help others be the best they ca...
Based on this morning's general session, examine association management from the perspective of Doris Kearns Goodwin’s bestseller, Team of Rivals, describing President Lincoln’s management strategy. Leadership requires working with highly decentralized groups of individuals whose culture, knowledge...
Whether you are in business for yourself or working for someone else, it is important to maintain a balance in your life and to ensure you take daily steps to create the life you want. Learn the techniques master coaches use to empower their clients to define, create and maintain a satisfying career...
What are the pros and cons of owning vs. leasing your office headquarters space? Do you know all of the associated risks in planning your office move? Are you aware of the typical pitfalls in assessing your corporate real estate options? Join us for an engaging discussion on each of these issues and...
Non-Recorded Handouts
The Disaster Recovery Journal defines a disaster as "any event that creates an inability on an organization’s part to provide critical business functions for some predetermined period of time." Since handling the critical business functions of associations is the lifeblood of every associa...
The first five years in the life of any business are critical, and AMCs are no different. The demands are many and can seem never ending— from finding clients and staff to ensuring high-quality in your day-to-day services, to planning for the future. This session provides an interactive opportunity ...
Congratulations, you’ve just been hired! Do you know how to best manage leaving your current role and beginning your next? Hear from an experienced panel of CAEs on their most important lessons learned in leaving an organization, moving to a new one, and how to strategically position yourself for a ...
Wonder why everyone’s talking about the “M” word? Is it to be feared or embraced? Is it right for every association? Wrong for all? Right for some? How will you know? This no-holds-barred session explores instruments for determining your merger odds, measuring fits and misfits, avoiding the major tr...
Sarbanes-Oxley has significantly influenced associations in terms of their financial oversight and reporting. Session examines the trickle-down effect of Sarbanes-Oxley on association finances, establishing the appropriate financial oversight committees and identifying their responsibilities, consid...
This interactive session will feature three distinguished panelists from the for-profit and non-profit sectors discussing how their associations, companies, and individual members are doing more to serve the social good, and how this trend impacts the association industry. Throughout the discussion,...
In an ever-changing society and economy, associations and their business partners must look to the future and plan for their workforce, members, audiences and customers. In preparing for these changes, diversity is not only a worthy social goal, but also makes good business sense. . Join us for open...
“[One of] The Seven Essential Popular Business Books.” That’s how Today’s Librarian magazine described Barry Maher’s book, Filling the Glass, the book this session inspired. You’ve read about Barry in USA Today, The New York Times, The Wall Street Journal and Business Week. This session won’t make y...
Sometimes the simplest solutions are the most profound ones. As Confucius pointed out, "Life is really simple, but we insist on making it complex." Using a simple, universally familiar verse as a metaphor for success, Matt will show you how to increase happiness, reduce stress, find more f...
Our organizations need inspiring leaders. In this engaging presentation you will discover a map that shows key competencies required for exemplary leadership. Participating in exercises to expand your own knowledge you will be able to leave with practical tools to help your organization more soundly...
In this fun, dynamic, highly interactive session, you will learn: the 4 hidden causes of procrastination, how to use "The ERASE Method" to eliminate bad habits, how to transcend every fear you'll ever face for the rest of your life, how to make better decisions quickly, and The E.A.S.Y. Wa...
This can’t-miss session offers 60+ communications ideas and tips in the areas of branding, communications planning, crisis communications, media and public relations, technology and writing for your publications. A panel of experienced association communications professionals share key insights in t...
Whether members are frequent-learners or occasional education “travelers,” you can upgrade the quality of their experiences! Explore how to integrate expectations, dynamic learning environments, and back-at-the-office implementation to enhance the practical value of your educational events. Discover...
Members and other critical audiences get multiple messages and impressions from a variety of communication and marketing channels. How do you know how you’re coming across and what is and isn’t working? Expand the traditional communication audit to include marketing, gauge the effectiveness of each ...
What is the strategic value of components in an association’s game plan? What value do CEOs expect from their component relations program? Why spend money and effort on components? Hear the perspectives of three accomplished association CEOs as they discuss components, strategy, and organizational s...
Today, most associations deliver web seminars and webcasts. But many are now exploring options for moving beyond these hour-long expert presentations. Hosting a virtual conference (over several days or weeks) can be a great service for members and generate new revenue streams. Learn the steps it tak...
Usability testing, audience analysis, and interface design aren’t techie buzzwords, they are tools that enable you to create a positive member user experience with your website. With real-life association and for-profit examples, we will demonstrate how usability techniques can help you measure and ...
Join us in a fun and informal environment to swap ideas and challenges related to membership. Focus on marketing principles that will help you move your organization forward by increasing retention of current constituents, growing markets, developing new product lines and following a disciplined gro...
Publications are important strategic vehicles for advancing missions and providing member value, but how much time do we actually spend determining the true – both financial and otherwise – return on investment (ROI)? By outlining industry benchmarks and standards, and through case examples and “les...
With the serious unethical behavior displayed by several prominent associations as well as major for-profits such as WorldCom, Tyco, Arthur Andersen and Enron, ethics has become a priority with organizations How do you recognize when your ethical behavior is at risk? Play the Ethics Game! This inter...
The Certified Association Executive program is designed to elevate professional standards, enhance individual performance, and designate association executives or staff specialists who demonstrate the knowledge essential to the practice of association management. This session will describe how the p...
Join us for an interactive session on what you need to consider before disbanding a component. Regardless of whether it’s a chapter, special interest group, committee, or other component, there are common signs that will tell you the music is over. Consider governance issues, indicators that signal ...
Are you curious as to how they did it? Well, now is your chance to find out! Several past ASAE Chairs are prepared to share their numerous years of experience, challenges, and successes with you in an open discussion. Join your colleagues and learn their lessons learned during this interactive and e...
Join in a fast-paced romp of technology tips for beginners and experts alike. Covering everything from Windows to websites and spam to spyware, you are sure to pick up some handy tips that might just save you time and money. You'll laugh and learn at the same time. Share your favorite technology tip...
Do you need to update your membership or dues structure? How are associations restructuring their membership categories or dues to meet the demands of their members today? Find out from your peers what is and is not working. Identify key issues, barriers, and challenges to changing your membership s...
In this learning experience, you and your peers will become the industry futurists, exploring trends and challenges facing associations and their business partners as we look ahead to meetings and lodging in the 21st century. Together, using Open Space Technology, you will explore the future as you ...
In this collaborative learning forum you will explore trends and future issues affecting the association community. Engage in a dialogue around the eight super-trends identified in the ASAE & The Center for Association Leadership publication, Mapping the Future of Your Association. Learn what other ...
Branding is more than just a logo or the design of your website. It is a collection of perceptions and expectations associated with your company. Come learn how one AMC has strengthened and revitalized itself through a re-branding journey that encompassed the entire company in focusing on defining i...
You may think that fraud and embezzlement “can’t happen at your AMC” but this is one area where the power of positive thinking is not enough! This will be an eye-opening investigation into how fraud and embezzlement can— and has— happened. You won’t want to miss this session designed to help you pro...
No matter the size or age of your AMC, do you know the keys for successful growth that will take your company to the next level? Through extensive research and experience, Growth Strategy Partners has identified Three Growth Disciplines that are instrumental to sustained business growth. This sessio...
Doing routine work faster, easier and more efficiently is of highest priority to AMC owners and principals. But is technology a help or a hindrance? This session will allow AMC owners to hear the results of a funded research project that focused on measuring innovation and productivity in an informa...
Serving as "team leader," Joel Saltzman reveals the secrets to building and leading high-performance teams. Discover how to build trust and team collaboration while creating and maintaining standards of excellence. Learn how to achieve better morale, improve team functioning, and increase ...
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