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2010 ASAE Marketing & Membership Conference Session List

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Conference Set
June 14, 2010
June 15, 2010

June 14 - Day 1

June 15 - Day 2

010 Opening General Session

020 Baked-In Marketing

030 Branding in the Age of Social Media: 20 Ideas to Energize Your Organization

040 How to Revive a Troubled Tradeshow

050 Let's Give Them Something to Talk About - Engagement Through Social Media

060 60 Tips for Marketing Your Social Media

070 Email Marketing Secrets Revealed

080 Integrating Marketing and PR - How to Use Marketing Tactics to Drive PR Results

090 SEO and SEM: Proven Strategies to Maximizing ROI

100 Web Analytics - Making It Real

110 Attracting and Retaining the Gen Y Member Using an Appropriate Integrated Approach

120 Gain Members Through Focused Communications Tests

130 Multi-Media Campaigns - A New Member Benefit

140 Small Actions Yield Big Results in Membership Growth

150 Social Responsibility for Marketing Professionals

160 General Session: Baked-In: Your Recipe for Marketing Success

170 Bridging the Digital Divide

180 Emerging Membership Types: Knowledge Communities & Virtual Memberships

190 Influencing the Influencers: Leveraging Your Organization''s Ambassadors

200 Membership and Marketing: From 199 Ideas to Your World

210 Three. Word. Taglines. (And Other "Smart" Branding Practices That are Holding you Back)

220 Chapters: Taking it to the Next Level

230 Increase Member Recruitment and Retention With Engagement

240 Membership Health Check

250 Cutting the Clutter with Mass Customization

260 Engage Tradeshow Attendees Through Twitter, Facebook and LinkedIn

270 Engaging and Converting Young Professional Members

280 Rethinking Conference Marketing: Web 2.0 and beyond

290 Rethinking Membership Recruitment and Retention in a Shrinking Market