Knowledge Networks 2004 Session List
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January 2004 - July 2004

This session will introduce attendees to the world of web logs (or blogs, for short) and how they can be used to foster a knowledge sharing culture within an association staff. Learn how the American Speech-Language-Hearing Association deployed a web log network as the core of its internal knowledge...


Attendees will be challenged to think out-of-the-box to deliver out-of -the box results in terms of developing creative and strategic ideas to increase their association`s brand identity and value, creating focused messages that truly differentiate their organization to build memberships and break t...


Sponsored by the Legal Section Using case studies, this session will provide examples of how to finance and purchase real estate. We will introduce the attendee to tax exempt bonds, taxable bonds, EZ bonds and commercial real estate issues. The attendee will leave with knowledge of the advanta...


Sponsored by: Component Relations Section
CAE Domain 2: Leadership Process...


Attrition occurs when friction, stress or apathy interferes in the relationship between the organization and its members. Understanding the cause and effect of these events is the first step to understanding your membership environment. This session combines the knowledge of successful attrition s...


Real Estate is the second largest expense (and largest fixed expense) for most associations. Associations have a great deal of control over both financial and non-financial provisions of the lease prior to it being signed. Gain knowledge of the current commercial real estate market conditions and ...


"Overcoming Barriers to Team Performance" (June 29, 2004)...


This program outlines best practices for administering PACs.
Sponsored by: Government Relations Section
CAE Domain 4: Internal and External Relations...


This session will help understand
  • Reporting and filing requirements (990, UBIT, employment tax, political activity, abandoned property, etc.)
  • Notice requirements (solicitation of nondeductible contributions, sales of information or services)
  • Public disclosure requirements (pub...


Sponsored by the Finance and Administration section Telecommuting/Telework-Associations use it to promote productivity and efficiency. Local and federal governments endorse it as a means of reducing commuting times and pollution. Workers love it for its flexibility. But what is telecommuting a...


This session profiles the methodology of one national association who sought to acquire and implement a sophisticated web content management system. Presenters will elaborate on timeline, craft an RFP, and make a selection. Most significantly, this session will share internal consensus, managing pe...


Sponsored by the International Section The potential for expanding membership and services to China’s enormous market of 1.3 billion people may be obvious. But what may not be obvious are the extreme complexities of successfully operating in the Chinese market. China constitutes a complex busi...


Many associations lack time, resources, and expertise necessary to generate easily understood reports about their members that can be used to address policy issues and communicate vital information. The National Center for Charitable Statistics at the Urban Institute working with the National Counci...


The techniques of direct marketing, primarily used in the traditional direct mail applications, will add power to all marketing communications initiatives across all communications channels and media. Direct marketing messages in any media ask for responses, which are recorded in a database. These...


Boards of /directors and other governing officials mandate staff to accomplish BHAGs (Big, Hairy, Audacious Goals). Consequently, you need a SMART Plan to overcome this “mission impossible”. Using the NAACP’s own organizational structure and strategic paln as an example, we will discuss how to lev...