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Renewed Focus on Specific Product Development: Lessons from the Marketplace
Program Code:
ECI080
Date:
Tuesday, May 8, 2007
Time:
11:00 AM to 12:30 PM
SPEAKER
(S):
Roger Longman, Managing Partner, Windhover Information
Scott Morrison, Leader, U.S. Life Science Practice, Ernst & Young
John A. Keller, PhD, Executive Vice President and Chief Business Officer, INCYTE
Robert Johnson, MD, PhD, President, CEO, Kosan Biosciences
Stephen Hill, BM, BCh, MA, FRCS, President, CEO, Arqule, Inc.
Description
Identifying a core competence in product development from a platform-based business plan is one of the most difficult and challenging tasks a biotechnology company management can endure. Decisions on which products to focus on and determining whether a platform has run its potential or is best realized at another company requires the accumulation of a great deal internal and external expertise.
Objectives:
Outline advances in technology and business modeling that allow companies to shift to a product development focus.
Highlight management challenges in making cultural changes inside of a company undergoing these changes.
Identify opportunities and challenges in making the shift to product development.