This panel will discuss what constitutes "news" in today's world of attention-grabbing headlines: what developments are receiving media attention on an international level, what new communication tools are available that will give an angle an extra edge, and how can a company get noticed in an increasingly competitive information environment. From the insider's This panel will discuss what constitutes "news" in today's world of attention-grabbing headlines: what developments are receiving media attention on an international level, what new communication tools are available that will give an angle an extra edge, and how can a company get noticed in an increasingly competitive information environment. From the insider's point-of-view to the biotech reporter's perspective, this will be a lively exchange of ideas with audience participation and real-world tips for working with the media.



Objectives:

Gain inside information on today's media and how it operates.

Learn about new communications trends and approaches.

Understand how to best position your company or product to help attract media attention.