Liz Moench brings 25 years of pharmaceutical marketing-communications experience, pioneering industry’s first direct-to-consumer campaigns for a prescription drug and cliical trials. She currently serves as President of MediciGLOBAL, a position she has held for 16 years.
Gretchen leads the Patient Access and Retention Services group at PRA working with a team of strategists to implement recruitment and retention programs on all pertinent PRA studies. Most recently Gretchen was the Patient Recruitment and Retention Strategist at sanofi-aventis.
Renee Bell, Neurocare Center for Research, United States
Description
ePatient recruitment has come too fast for many trial sites. Their expertise has not kept pace with online marketing. Sites face a dilemma; return on investment of local media budgets is diminishing as eClinical consumers seek clinical trials online.
Learning Objectives: Discuss how to realign patient recruitment budgets/strategies for greater impact Recognize how to access online tools for eRecruitment planning and tracking Describe how and when to use online tools Describe a supporting study site's transition to a rapidly changing eMarketing environment.