This session will describe the who, what, why, and how of the contributions of medical personnel to US product promotions, and medical's role in checking clinical data to ensure medical/scientific accuracy, label-alignment, and clinical relevance.

Learning Objectives:
Identify the who, what, why, and how of the contributions medical personnel make toward US product advertising and promotional tactics
Discuss the medical's role in checking clinical data to ensure medical scientific accuracy, label-alignment, and clinical relevance.