This forum will explore the power of the payer as the crucial emerging factor in the potential commercial success of pharmaceutical products. Due to its format, this program offering is not being recorded and will not be available through the post-Annual Meeting Live Learning Center.

Learning Objectives:
Discuss how collaborative research with members of the payer community can improve the quality, outcomes, and costs of the health care delivery system
Describe new ideas and ways the payer community can add to the commercial success
Identify how to incorporate market access intelligence into drug development programs.