Session Information
2006 National Speakers Association Annual Convention
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Building a Memorable and Marketable Brand
Track : July 24, 2006
Program Code: 420
Date: Monday, July 24, 2006
Time: 10:00 AM to 11:30 AM  
SPEAKER (S):
Janelle Barlow, PhD, CSP, Las Vegas, NV
Joe Calloway, CSP, CPAE, Nashville, TN
Brian Palmer, Libertyville, IL
Shayna Stillman, President, International Association of Speakers Bureau, Washington, DC
Description
Is your brand memorable? Is it marketable?
Is it easy for bureaus and the marketplace to
identify what you do? Can the bureaus easily match
you to their clients? Join some of the nationïs top
speaker bureaus and brand experts as they help you
develop a brand that is built to last. By attending this
session you will: * Learn how top-level speakers focus
on their speaking brands. * Learn how to speak the
same language that bureaus use to sell speakers
to meeting planners. * Understand how branding
requires sizzle on top and substance at the
foundation of your business.


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