Marketing programs and services for career offices is a challenging paradigm that many schools and universities struggle with on a daily basis. Over the past 7 years, marketing for Career Services at the University of Connecticut has evolved from an informal departmental initiative to an institutionally pervasive mission. During this time span, four different approaches were implemented based on staff composition and departmental needs. Throughout this session, we will dissect these four approaches and help participants determine which may be most effective in their current environment using a PowerPoint presentation with an electronic Audience Response System.