Many of us don't have the name recognition, resources or high volume demand that have supported the campus efforts of well known Fortune 100 companies. However, we do have the culture and opportunities that many high caliber graduates are seeking. Our challenge is how to broadcast our opportunites, create a cost-effective pipeline, and successfully attract talent without busting are too small budgets. Join me to learn about how we at O-I (a mid-sized Fortune 500 company) successfully established a campus channel, improved our candidate pipeline and established relationships for future recruiting efforts without spending a fortune, sucking up huge amounts of internal resources and creating conflicts with other HR iniatives.