More and more career centers have jumped into social media, but what does it really take to manage all of this in a way that maximizes return on investment? It requires plenty of time, effort, and resources. Most of all, it requires a plan that integrates well with your current marketing and communications strategy and guides your daily social media activities. Learn the “nuts and bolts” of social media management, explore best practices, and receive practical advice for day-to-day operations.