It’s getting harder and harder to connect with others because there are so many barriers to connection. Technology is our friend, but also our enemy as we have more and more ways to filter out the information and communication we don’t want. Additionally, we all have so much information coming at us each day that we “edit out” that which we feel is not important or not relevant to us. In order to break through these barriers and connect with someone, you must learn to tap into relevant belief, values or habits. And that can be hard to do when someone is different from you.

This presentation will focus on key diverse market segments, emerging market segments, and how companies are learning to penetrate these groups, either internally or as customer base expansion, to form deep and lasting connections.

Attendees will learn why diversity is a real opportunity – and how you can grow your relationships by better understanding your neighbors, co-workers, your customers and the community in which you live and work, today and tomorrow.

Key Points

Participants will learn key market segmentations and the values associated with each to better understand customers and coworkers
Special attention will be focused upon key Census data. The 2010 Census shows that the U.S. is more diverse than ever before and that the demographic shifts in our communities are accelerating. How does this shape business? What are the implications for sales, operations and human resources?
Attendees will learn about the Four Levels of Acculturation
Best practices from other organizations and specific strategies will be shared to illustrate how you can better connect with others who are different from you to grow and deepen your business relationships effectively.